Small Business vs Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads
Small Business is a plugin bundle for AI coding tools published by Anthropic. Marketplaces we read that list it: 1 (Claude: knowledge-work-plugins). Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads is an MCP server published by adkit. Marketplaces we read that list it: 2 (Official MCP Registry, Community GitHub marketplaces). As of our marketplace pass on 2026-10-13. This pair was picked by a reader, not by our comparison rule, so search engines are asked not to index the page.
Where each is published
| Marketplace |  Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads | |
|---|---|---|
| Claude: knowledge-work-plugins | Listed Version: 1.35.1 Forks (GitHub): 3 317 Stars (GitHub): 29 279 Not marked · First seen |
Not listed |
| Official MCP Registry | Not listed | Listed Version: 1.0.6 Forks (GitHub): 2 Stars (GitHub): 15 Not marked · First seen |
Each figure is the marketplace's own and is never added up across marketplaces. A marketplace that publishes no figure shows none: no number is not zero.
The facts side by side
| Fact | Small Business | Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads |
|---|---|---|
| Marketplaces that list it (differs) | 1 (worse) | 2 (better) |
| Stars (GitHub) (differs) | 29 279 (better) | 15 (worse) |
| Forks (GitHub) (differs) | 3 317 (better) | 2 (worse) |
| Last release | Not published | Not published |
| Where it runs (differs) | Installs as a plugin bundle | Remote server (mcp.adkit.so) |
| Transport (differs) | Not stated | Streamable HTTP |
| Tools it declares | Not published | Not published |
| Environment variables it asks for | Not published | Not published |
| Parts of the bundle (differs) | 79 | 4 |
| Licence (differs) | Not stated | MIT |
| Repository (differs) | github.com/anthropics/knowledge-work-plugins | github.com/adkit/ads-mcp |
| Changes in the last 7 days (differs) | 0 | 2 |
| First seen | 2026-10-11 | 2026-10-11 |
| Endpoint at the last check (differs) | no remote endpoint we check | not checked yet |
Lines where the two differ have a tinted background and bold values. Where the data itself says which value is better (more marketplaces, a larger figure of the same marketplace, a fresher release, a verified mark on a marketplace that lists both), the better one is also marked green with ▲ and the worse one red with ▼. Where it runs, the transport, the tools, the settings, hooks, the bundle's parts, the licence and the week's changes are marked only as different: more or fewer is not better in itself.
What each says it does
Small Business
Pre-built small business workflows to help you run and grow your business. Supports a majority of the tools you already use. You approve every step that touches money or customers. Install and then ask Claude to help you get onboarded.
Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads
PPC advertising on Google Ads, Meta Ads (Facebook Ads), TikTok Ads, LinkedIn Ads, Reddit Ads & more.
How to run each
Small Business As a Claude Code plugin
/plugin marketplace add anthropics/knowledge-work-plugins
/plugin install small-business@knowledge-work-pluginsAds Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads As a remote MCP server
claude mcp add --transport http ads https://mcp.adkit.soCommands built only from what the marketplaces declare; the full set for every client is on each card.
Tools each declares
Neither one's marketplaces publish a list of tools, so there is nothing to compare.
Settings each asks for
Neither one's marketplaces publish the settings it asks for.
What it can do: Small Business · What it can do: Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads · Compare two other plugins
Data comes from the public marketplace file https://github.com/anthropics/knowledge-work-plugins/blob/HEAD/.claude-plugin/marketplace.json. Data comes from the Official MCP Registry (registry.modelcontextprotocol.io), CC0 1.0. Data comes from public marketplace files in GitHub repositories of their authors. Figures come from our own regular passes over the marketplaces, last read on . We publish no contact details for plugin publishers.