OSP Marketing Tools vs shopify-ai-toolkit
OSP Marketing Tools is an MCP server published by open-strategy-partners. Marketplaces we read that list it: 1 (Docker MCP Catalog). shopify-ai-toolkit is a plugin bundle for AI coding tools published by Shopify. Marketplaces we read that list it: 2 (Claude Code: claude-plugins-official, Claude Code: claude-plugins-community). As of our marketplace pass on 2026-10-17. This pair was picked by a reader, not by our comparison rule, so search engines are asked not to index the page.
Where each is published
| Marketplace |  OSP Marketing Tools |  shopify-ai-toolkit |
|---|---|---|
| Docker MCP Catalog | Listed Version: sha256:34b72f4cc3d2 Forks (GitHub): 43 Pulls (Docker Hub): 44 178 Stars (Docker Hub): 2 Stars (GitHub): 273 Not marked · First seen |
Not listed |
| Claude Code: claude-plugins-official | Not listed | Listed Version: 2.1.2 Forks (GitHub): 83 Stars (GitHub): 600 Not marked · First seen |
| Claude Code: claude-plugins-community | Not listed | Listed Version: 1.6.1 Forks (GitHub): 83 Stars (GitHub): 600 Not marked · First seen |
Each figure is the marketplace's own and is never added up across marketplaces. A marketplace that publishes no figure shows none: no number is not zero.
The facts side by side
| Fact | OSP Marketing Tools | shopify-ai-toolkit |
|---|---|---|
| Marketplaces that list it (differs) | 1 (worse) | 2 (better) |
| Stars (GitHub) (differs) | 273 (worse) | 600 (better) |
| Pulls (Docker Hub) (differs) | 44 178 | No figure on Docker Hub |
| Forks (GitHub) (differs) | 43 (worse) | 83 (better) |
| Last release (differs) | Not published | 2026-10-16 |
| Where it runs (differs) | On your machine (mcp/osp_marketing_tools) | Installs as a plugin bundle |
| Transport (differs) | stdio | Not stated |
| Tools it declares (differs) | 6 | Not published |
| Environment variables it asks for | Not published | Not published |
| Hooks it runs (differs) | Not published | 2 |
| Parts of the bundle (differs) | Not a bundle | 23 |
| Licence (differs) | CC-BY-SA-4.0 | MIT |
| Repository (differs) | github.com/open-strategy-partners/osp_marketing_tools | github.com/shopify/shopify-ai-toolkit |
| Changes in the last 7 days (differs) | 0 | 3 |
| First seen | 2026-10-11 | 2026-10-11 |
Lines where the two differ have a tinted background and bold values. Where the data itself says which value is better (more marketplaces, a larger figure of the same marketplace, a fresher release, a verified mark on a marketplace that lists both), the better one is also marked green with ▲ and the worse one red with ▼. Where it runs, the transport, the tools, the settings, hooks, the bundle's parts, the licence and the week's changes are marked only as different: more or fewer is not better in itself.
What each says it does
OSP Marketing Tools
A Model Context Protocol (MCP) server that empowers LLMs to use some of Open Srategy Partners' core writing and product marketing techniques.
shopify-ai-toolkit
Shopify's AI Toolkit provides 18 development skills for building on the Shopify platform, covering documentation search, API schema access, GraphQL and Liquid code validation, Hydrogen storefronts, Polaris UI extensions, store management via CLI, and onboarding guidance for both developers and merchants.
How to run each
OSP Marketing Tools As a local MCP server: Docker image
claude mcp add --transport stdio osp-marketing-tools -- docker run -i --rm mcp/osp_marketing_toolsshopify-ai-toolkit As a Claude Code plugin
/plugin install shopify-ai-toolkit@claude-plugins-officialCommands built only from what the marketplaces declare; the full set for every client is on each card.
Tools each declares
The marketplaces of shopify-ai-toolkit publish no list of tools, so we do not compare tools.
Settings each asks for
Neither one's marketplaces publish the settings it asks for.
What it can do: OSP Marketing Tools · What it can do: shopify-ai-toolkit · Compare two other plugins
Data comes from the Docker MCP Catalog (desktop.docker.com/mcp/catalog) and Docker Hub. Data comes from the public marketplace file https://github.com/anthropics/claude-plugins-official/blob/HEAD/.claude-plugin/marketplace.json. Data comes from the public marketplace file https://github.com/anthropics/claude-plugins-community/blob/HEAD/.claude-plugin/marketplace.json. Figures come from our own regular passes over the marketplaces, last read on . We publish no contact details for plugin publishers.