Amazon Selling Partner vs Google E-commerce (GA4, Search Console, Merchant Center, Ads)
Amazon Selling Partner is a plugin bundle for AI coding tools published by amzn. Marketplaces we read that list it: 2 (Claude Code: claude-plugins-official, Claude: knowledge-work-plugins). Google E-commerce (GA4, Search Console, Merchant Center, Ads) is an MCP server published by MoonEyes. Marketplaces we read that list it: 2 (Official MCP Registry, PyPI (MCP servers)). As of our marketplace pass on 2026-10-26. This pair was picked by a reader, not by our comparison rule, so search engines are asked not to index the page.
Where each is published
| Marketplace |  Amazon Selling Partner |  Google E-commerce (GA4, Search Console, Merchant Center, Ads) |
|---|---|---|
| Claude Code: claude-plugins-official | Listed Version: 1.0.0 Forks (GitHub): 2 Stars (GitHub): 34 Not marked · First seen |
Not listed |
| Claude: knowledge-work-plugins | Listed Version: 1.0.0 Forks (GitHub): 2 Stars (GitHub): 34 Not marked · First seen |
Not listed |
| Official MCP Registry | Not listed | Listed Version: 0.6.0 Downloads/month (PyPI): 692 Downloads/week (PyPI): 427 Forks (GitHub): 1 Stars (GitHub): 3 Not marked · First seen |
| PyPI (MCP servers) | Not listed | Listed Version: 0.6.0 Downloads/month (PyPI): 692 Downloads/week (PyPI): 427 Forks (GitHub): 1 Stars (GitHub): 3 Not marked · First seen |
Each figure is the marketplace's own and is never added up across marketplaces. A marketplace that publishes no figure shows none: no number is not zero.
The facts side by side
| Fact | Amazon Selling Partner | Google E-commerce (GA4, Search Console, Merchant Center, Ads) |
|---|---|---|
| Marketplaces that list it | 2 | 2 |
| Stars (GitHub) (differs) | 34 (better) | 3 (worse) |
| Forks (GitHub) (differs) | 2 (better) | 1 (worse) |
| Last release (differs) | Not published | 2026-10-21 |
| Where it runs (differs) | Remote server (sellingpartner-ai.amazon.com/mcp) | On your machine (google-ecommerce-mcp) |
| Transport (differs) | Streamable HTTP | stdio |
| Tools it declares | Not published | Not published |
| Environment variables it asks for (differs) | Not published | 8, secrets among them: 1 |
| Parts of the bundle (differs) | 15 | Not a bundle |
| Licence (differs) | Apache-2.0 | MIT |
| Repository (differs) | github.com/amzn/selling-partner-agentic-toolkit | github.com/mooneyes/google-ecommerce-mcp |
| Changes in the last 7 days (differs) | 0 | 2 |
| First seen | 2026-10-11 | 2026-10-11 |
| Endpoint at the last check (differs) | Responded 5 h ago, requires a key | no remote endpoint we check |
Lines where the two differ have a tinted background and bold values. Where the data itself says which value is better (more marketplaces, a larger figure of the same marketplace, a fresher release, a verified mark on a marketplace that lists both), the better one is also marked green with ▲ and the worse one red with ▼. Where it runs, the transport, the tools, the settings, hooks, the bundle's parts, the licence and the week's changes are marked only as different: more or fewer is not better in itself.
What each says it does
Amazon Selling Partner
Connect your Amazon Seller Central account to Claude. Ask about sales, inventory, and listing performance and get recommendations grounded in your own data, then review and approve every listing, inventory or FBA action before it runs. Bundles the Amazon Selling Partner MCP server (Seller Central OAuth on first use). Currently in beta.
Google E-commerce (GA4, Search Console, Merchant Center, Ads)
Multi-client read and controlled write (off by default): GA4, GSC, Merchant, GTM, ad platforms.
How to run each
Amazon Selling Partner As a Claude Code plugin
/plugin install amazon-selling-partner@claude-plugins-officialGoogle E-commerce (GA4, Search Console, Merchant Center, Ads) As a local MCP server: PyPI package
claude mcp add --env "PAGESPEED_API_KEY=<YOUR_PAGESPEED_API_KEY>" --transport stdio google-ecommerce-mcp -- uvx google-ecommerce-mcpRequires: PAGESPEED_API_KEY (secret)
Commands built only from what the marketplaces declare; the full set for every client is on each card.
Only Amazon Selling Partner has a remote endpoint we check. How we check endpoints
Tools each declares
Neither one's marketplaces publish a list of tools, so there is nothing to compare.
Settings each asks for
The marketplaces of Amazon Selling Partner publish no settings it asks for, so we do not compare settings.
What it can do: Amazon Selling Partner · What it can do: Google E-commerce (GA4, Search Console, Merchant Center, Ads) · Compare two other plugins
Data comes from the public marketplace file https://github.com/anthropics/claude-plugins-official/blob/HEAD/.claude-plugin/marketplace.json. Data comes from the public marketplace file https://github.com/anthropics/knowledge-work-plugins/blob/HEAD/.claude-plugin/marketplace.json. Data comes from the Official MCP Registry (registry.modelcontextprotocol.io), CC0 1.0. Package data comes from the Python Package Index (pypi.org). Figures come from our own regular passes over the marketplaces, last read on . We publish no contact details for plugin publishers.