local-seo-skills vs SERP Agent SEO
local-seo-skills is a plugin bundle for AI coding tools published by Garrett Smith. Marketplaces we read that list it: 1 (Community GitHub marketplaces). SERP Agent SEO is an MCP server published by serp-agent.com. Marketplaces we read that list it: 1 (Official MCP Registry). As of our marketplace pass on 2026-10-21. This pair was picked by a reader, not by our comparison rule, so search engines are asked not to index the page.
Where each is published
| Marketplace |  SERP Agent SEO | |
|---|---|---|
| Community marketplace garrettjsmith/localseoskills | Listed Version: 1.0.1 Forks (GitHub): 25 Stars (GitHub): 129 Not marked · First seen |
Not listed |
| Official MCP Registry | Not listed | Listed Version: 1.0.1 Downloads/month (npm): 140 Downloads/week (npm): 21 Forks (GitHub): 0 Stars (GitHub): 0 Not marked · First seen |
Each figure is the marketplace's own and is never added up across marketplaces. A marketplace that publishes no figure shows none: no number is not zero.
The facts side by side
| Fact | local-seo-skills | SERP Agent SEO |
|---|---|---|
| Marketplaces that list it | 1 | 1 |
| Stars (GitHub) (differs) | 129 (better) | 0 (worse) |
| Forks (GitHub) (differs) | 25 (better) | 0 (worse) |
| Last release | Not published | Not published |
| Where it runs (differs) | Installs as a plugin bundle | Remote server (serp-agent.com/mcp) |
| Transport (differs) | Not stated | Streamable HTTP |
| Tools it declares | Not published | Not published |
| Environment variables it asks for (differs) | Not published | 1, secrets among them: 1 |
| Parts of the bundle (differs) | 39 | Not a bundle |
| Licence (differs) | MIT | Not stated |
| Repository (differs) | github.com/garrettjsmith/localseoskills | github.com/lonchdigital/serpagent-mcp |
| Changes in the last 7 days (differs) | 2 | 0 |
| First seen (differs) | 2026-10-19 | 2026-10-11 |
| Endpoint at the last check (differs) | no remote endpoint we check | Responded 45 h ago |
Lines where the two differ have a tinted background and bold values. Where the data itself says which value is better (more marketplaces, a larger figure of the same marketplace, a fresher release, a verified mark on a marketplace that lists both), the better one is also marked green with ▲ and the worse one red with ▼. Where it runs, the transport, the tools, the settings, hooks, the bundle's parts, the licence and the week's changes are marked only as different: more or fewer is not better in itself.
What each says it does
local-seo-skills
38 skills for local SEO in Claude Code. GBP optimization, map pack visibility, audits, citations, reviews, keywords, geogrid, AI visibility, multi-location SEO, and reporting. Includes a persistent brief system and 15 scheduled task templates.
SERP Agent SEO
Full-cycle SEO automation for AI agents: technical audits, SEO articles, machine-readable pricing.
How to run each
local-seo-skills As a Claude Code plugin
/plugin marketplace add garrettjsmith/localseoskills
/plugin install local-seo-skills@garrettjsmith-localseoSERP Agent SEO As a remote MCP server
claude mcp add --transport http seo https://serp-agent.com/mcp --header "Authorization: Bearer <YOUR_TOKEN>"Requires: SERPAGENT_API_KEY (secret), Authorization header
Commands built only from what the marketplaces declare; the full set for every client is on each card.
Only SERP Agent SEO has a remote endpoint we check. How we check endpoints
Tools each declares
Neither one's marketplaces publish a list of tools, so there is nothing to compare.
Settings each asks for
The marketplaces of local-seo-skills publish no settings it asks for, so we do not compare settings.
What it can do: local-seo-skills · What it can do: SERP Agent SEO · Compare two other plugins
Data comes from public marketplace files in GitHub repositories of their authors. Data comes from the Official MCP Registry (registry.modelcontextprotocol.io), CC0 1.0. Figures come from our own regular passes over the marketplaces, last read on . We publish no contact details for plugin publishers.