seo-skills vs Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads
seo-skills is a plugin bundle for AI coding tools published by seranking. Marketplaces we read that list it: 1 (Claude Code: claude-plugins-community). Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads is an MCP server published by adkit. Marketplaces we read that list it: 2 (Official MCP Registry, Community GitHub marketplaces). As of our marketplace pass on 2026-10-15. This pair was picked by a reader, not by our comparison rule, so search engines are asked not to index the page.
Where each is published
| Marketplace |  seo-skills |  Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads |
|---|---|---|
| Claude Code: claude-plugins-community | Listed Version: 2.10.4 Forks (GitHub): 40 Stars (GitHub): 169 Not marked · First seen |
Not listed |
| Official MCP Registry | Not listed | Listed Version: 1.0.6 Forks (GitHub): 2 Stars (GitHub): 16 Not marked · First seen |
Each figure is the marketplace's own and is never added up across marketplaces. A marketplace that publishes no figure shows none: no number is not zero.
The facts side by side
| Fact | seo-skills | Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads |
|---|---|---|
| Marketplaces that list it (differs) | 1 (worse) | 2 (better) |
| Stars (GitHub) (differs) | 169 (better) | 16 (worse) |
| Forks (GitHub) (differs) | 40 (better) | 2 (worse) |
| Last release | Not published | Not published |
| Where it runs (differs) | Remote server (api.seranking.com/mcp) | Remote server (mcp.adkit.so) |
| Transport | Streamable HTTP | Streamable HTTP |
| Tools it declares | Not published | Not published |
| Environment variables it asks for | Not published | Not published |
| Parts of the bundle (differs) | 33 | 4 |
| Licence | MIT | MIT |
| Repository (differs) | github.com/seranking/seo-skills | github.com/adkit/ads-mcp |
| Changes in the last 7 days (differs) | 0 | 2 |
| First seen | 2026-10-11 | 2026-10-11 |
| Endpoint at the last check (differs) | Responded 33 h ago, requires a key | not checked yet |
Lines where the two differ have a tinted background and bold values. Where the data itself says which value is better (more marketplaces, a larger figure of the same marketplace, a fresher release, a verified mark on a marketplace that lists both), the better one is also marked green with ▲ and the worse one red with ▼. Where it runs, the transport, the tools, the settings, hooks, the bundle's parts, the licence and the week's changes are marked only as different: more or fewer is not better in itself.
What each says it does
seo-skills
Production-ready SEO toolkit for Claude — 25 specialist skills that turn raw search data into finished deliverables. Covers content briefs, technical and E-E-A-T content audits, keyword clusters, competitor and backlink gap analysis, AI Search share of voice across ChatGPT / Perplexity / Gemini / AI Overview, page-level intelligence, structured data, sitemap and hreflang validation, local SEO, and Google's own APIs (GSC, PSI, CrUX, GA4, Indexing). Powered by the SE Ranking MCP server.
Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads
PPC advertising on Google Ads, Meta Ads (Facebook Ads), TikTok Ads, LinkedIn Ads, Reddit Ads & more.
How to run each
seo-skills As a Claude Code plugin
/plugin marketplace add anthropics/claude-plugins-community
/plugin install seo-skills@claude-communityAds Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads As a remote MCP server
claude mcp add --transport http ads https://mcp.adkit.soCommands built only from what the marketplaces declare; the full set for every client is on each card.
Only seo-skills has a remote endpoint we check. How we check endpoints
Tools each declares
Neither one's marketplaces publish a list of tools, so there is nothing to compare.
Settings each asks for
Neither one's marketplaces publish the settings it asks for.
What it can do: seo-skills · What it can do: Ads Manager by AdKit: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads · Compare two other plugins
Data comes from the public marketplace file https://github.com/anthropics/claude-plugins-community/blob/HEAD/.claude-plugin/marketplace.json. Data comes from the Official MCP Registry (registry.modelcontextprotocol.io), CC0 1.0. Data comes from public marketplace files in GitHub repositories of their authors. Figures come from our own regular passes over the marketplaces, last read on . We publish no contact details for plugin publishers.