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seo-intelligence vs SEO Tools: XMLRiver SERP (Google + Yandex)

seo-intelligence is a plugin bundle for AI coding tools published by trentiums. Marketplaces we read that list it: 1 (Claude Code: claude-plugins-community). SEO Tools: XMLRiver SERP (Google + Yandex) is an MCP server published by antohins. Marketplaces we read that list it: 1 (Official MCP Registry). As of our marketplace pass on 2026-10-28. This pair was picked by a reader, not by our comparison rule, so search engines are asked not to index the page.

Where each is published

Where each is published
Marketplaceseo-intelligenceSEO Tools: XMLRiver SERP (Google + Yandex)
Claude Code: claude-plugins-community Listed
Version: 3.0.0
Forks (GitHub): 0
Stars (GitHub): 1
Not marked · First seen
Not listed
Official MCP Registry Not listed Listed
Version: 1.8.0
Downloads/month (npm): 209
Downloads/week (npm): 24
Forks (GitHub): 0
Stars (GitHub): 8
Not marked · First seen

Each figure is the marketplace's own and is never added up across marketplaces. A marketplace that publishes no figure shows none: no number is not zero.

The facts side by side

seo-intelligence vs SEO Tools: XMLRiver SERP (Google + Yandex)
Factseo-intelligenceSEO Tools: XMLRiver SERP (Google + Yandex)
Marketplaces that list it11
Stars (GitHub) (differs)1 (worse)8 (better)
Forks (GitHub)00
Last releaseNot publishedNot published
Where it runs (differs)Installs as a plugin bundleOn your machine (seo-tools-mcp-xmlriver)
Transport (differs)Not statedstdio
Tools it declaresNot publishedNot published
Environment variables it asks for (differs)4, secrets among them: 44, secrets among them: 1
Parts of the bundle (differs)23Not a bundle
Licence (differs)MITNot stated
Repository (differs)github.com/trentiums/seo-intelligencegithub.com/antohins/seo-tools-mcp
Changes in the last 7 days00
First seen2026-10-112026-10-11

Lines where the two differ have a tinted background and bold values. Where the data itself says which value is better (more marketplaces, a larger figure of the same marketplace, a fresher release, a verified mark on a marketplace that lists both), the better one is also marked green with ▲ and the worse one red with ▼. Where it runs, the transport, the tools, the settings, hooks, the bundle's parts, the licence and the week's changes are marked only as different: more or fewer is not better in itself.

What each says it does

seo-intelligence

In its own words, on Claude Code: claude-plugins-community:

AI-powered SEO analysis, competitor comparison, and ranking plans. Analyze any page's SEO health, compare against top-ranking competitors, and get prioritized action plans to rank higher.

SEO Tools: XMLRiver SERP (Google + Yandex)

In its own words, on Official MCP Registry:

Google & Yandex SERP, image/news verticals and URL indexation checks via XMLRiver (read-only).

How to run each

seo-intelligence As a Claude Code plugin

Claude Code
/plugin marketplace add anthropics/claude-plugins-community
/plugin install seo-intelligence@claude-community

SEO Tools: XMLRiver SERP (Google + Yandex) As a local MCP server: npm package

Claude Code
claude mcp add --env "XMLRIVER_KEY=<YOUR_XMLRIVER_KEY>" --transport stdio seo-tools-mcp-xmlriver -- npx -y seo-tools-mcp-xmlriver

Requires: XMLRIVER_KEY (secret)

Commands built only from what the marketplaces declare; the full set for every client is on each card.

Tools each declares

Neither one's marketplaces publish a list of tools, so there is nothing to compare.

Settings each asks for

Only seo-intelligence asks for

  • GOOGLE_CLOUD_API_KEY (secret)
  • OPENAI_API_KEY (secret)
  • PERPLEXITY_API_KEY (secret)
  • SERPAPI_KEY (secret)

Only SEO Tools: XMLRiver SERP (Google + Yandex) asks for

  • XMLRIVER_EXCLUDE_DOMAINS
  • XMLRIVER_KEY (secret)
  • XMLRIVER_PRICE_PER_CALL
  • XMLRIVER_USER

Settings as each marketplace publishes them. Asking for fewer is not better in itself.

What it can do: seo-intelligence · What it can do: SEO Tools: XMLRiver SERP (Google + Yandex) · Compare two other plugins

Data comes from the public marketplace file https://github.com/anthropics/claude-plugins-community/blob/HEAD/.claude-plugin/marketplace.json. Data comes from the Official MCP Registry (registry.modelcontextprotocol.io), CC0 1.0. Figures come from our own regular passes over the marketplaces, last read on . We publish no contact details for plugin publishers.

Where the data comes from: how the catalog is built