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Google E-commerce (GA4, Search Console, Merchant Center, Ads) vs Google Analytics 4

Google E-commerce (GA4, Search Console, Merchant Center, Ads) is an MCP server published by MoonEyes. Marketplaces we read that list it: 1 (Official MCP Registry). Google Analytics 4 is an MCP server published by stucchi. Marketplaces we read that list it: 1 (Official MCP Registry). As of our marketplace pass on 2026-10-20. This pair was picked by a reader, not by our comparison rule, so search engines are asked not to index the page.

Where each is published

Where each is published
MarketplaceGoogle E-commerce (GA4, Search Console, Merchant Center, Ads)Google Analytics 4
Official MCP Registry Listed
Version: 0.5.0
Downloads/month (PyPI): 692
Downloads/week (PyPI): 124
Forks (GitHub): 0
Stars (GitHub): 3
Not marked · First seen
Listed
Version: 0.1.1
Downloads/month (PyPI): 102
Downloads/week (PyPI): 23
Forks (GitHub): 0
Stars (GitHub): 0
Not marked · First seen

Each figure is the marketplace's own and is never added up across marketplaces. A marketplace that publishes no figure shows none: no number is not zero.

The facts side by side

Google E-commerce (GA4, Search Console, Merchant Center, Ads) vs Google Analytics 4
FactGoogle E-commerce (GA4, Search Console, Merchant Center, Ads)Google Analytics 4
Marketplaces that list it11
Stars (GitHub) (differs)3 (better)0 (worse)
Forks (GitHub)00
Last release (differs)2026-10-18Not published
Where it runs (differs)On your machine (google-ecommerce-mcp)On your machine (google-analytics-4-mcp)
Transportstdiostdio
Tools it declaresNot publishedNot published
Environment variables it asks for (differs)8, secrets among them: 12, secrets among them: 0
LicenceNot statedNot stated
Repository (differs)github.com/mooneyes/google-ecommerce-mcpgithub.com/stucchi/mcp-google-analytics
Changes in the last 7 days (differs)60
First seen2026-10-112026-10-11

Lines where the two differ have a tinted background and bold values. Where the data itself says which value is better (more marketplaces, a larger figure of the same marketplace, a fresher release, a verified mark on a marketplace that lists both), the better one is also marked green with ▲ and the worse one red with ▼. Where it runs, the transport, the tools, the settings, hooks, the bundle's parts, the licence and the week's changes are marked only as different: more or fewer is not better in itself.

What each says it does

Google E-commerce (GA4, Search Console, Merchant Center, Ads)

In its own words, on Official MCP Registry:

Multi-client read and controlled write (off by default): GA4, GSC, Merchant, GTM, ad platforms.

Google Analytics 4

In its own words, on Official MCP Registry:

Manage GA4 properties, data streams, conversions, and run reports via Admin & Data APIs.

How to run each

Google E-commerce (GA4, Search Console, Merchant Center, Ads) As a local MCP server: PyPI package

Claude Code
claude mcp add --env "PAGESPEED_API_KEY=<YOUR_PAGESPEED_API_KEY>" --transport stdio google-ecommerce-mcp -- uvx google-ecommerce-mcp

Requires: PAGESPEED_API_KEY (secret)

Google Analytics 4 As a local MCP server: PyPI package

Claude Code
claude mcp add --transport stdio google-analytics -- uvx google-analytics-4-mcp

Commands built only from what the marketplaces declare; the full set for every client is on each card.

Tools each declares

Neither one's marketplaces publish a list of tools, so there is nothing to compare.

Settings each asks for

Only Google E-commerce (GA4, Search Console, Merchant Center, Ads) asks for

  • GA4_PROPERTY_ID
  • GEM_CLIENT
  • GEM_WRITE
  • GOOGLE_TOKEN_FILE
  • GSC_SITE_URL
  • GTM_CONTAINER_ID
  • MERCHANT_ACCOUNT_ID
  • PAGESPEED_API_KEY (secret)

Only Google Analytics 4 asks for

  • GA_CREDENTIALS
  • GA_CREDENTIALS_PATH

Settings as each marketplace publishes them. Asking for fewer is not better in itself.

What it can do: Google E-commerce (GA4, Search Console, Merchant Center, Ads) · What it can do: Google Analytics 4 · Compare two other plugins

Data comes from the Official MCP Registry (registry.modelcontextprotocol.io), CC0 1.0. Figures come from our own regular passes over the marketplaces, last read on . We publish no contact details for plugin publishers.

Where the data comes from: how the catalog is built